Sprite (Marketing strategy, budgets, and controls) Essay

Sprite (Marketing strategy, budgets, and controls) - Essay Example In the recent past, government agencies and health professional have been awareness on some potential health problems such as obesity among the consumers. Being a food product, sprite faces many challenges, as obesity is now a big health issue (Turner, 2000). Commitment is important for the Sprite to ensure that its broad product include another option of beverage whose health value deal with the obesity and problem. This is possible by including an option that is lemon flavored, but does not include a lot of sugar. Sprite is committed to adhering to the set policies in schools and marketplace. They aim at meeting customer need through provision of product’s varieties such Sprite Zero and other varieties that meet every consumer needs. Furthermore, sprite in corporation with different government agencies, consumers, and schools to bring a solution based on underlying science. Water quality and quantity is also another challenge facing Sprite marketing strategies. Water quantity and quality are increasingly demanding a lot of attention and collaboration with other non-alcoholic beverages produces, governmental agencies, and communities. Water is a key Sprite’s ingredient among the beverages produce and due to climatic changes; it has become a scarce resource. In order to curb the problem, the company is partnering with communities and government organization in introducing initiative for water preservation, water treatment, and recycling (Turner, 2000). Globalization is also introducing new challenges to sprite products. Globalization is making human lifestyle and market places dynamic. The consumers’ needs is increasing becoming complex. For this reason, Sprite product is forced to concentrate in the evolving consumer’s product and consumers are looking for more and more ideal choices. There is now a number shift in