Creating customer value Term Paper Example | Topics and Well Written Essays - 250 words

Creating customer value - Term Paper Example Given the fact that there are no monthly charges and debit card customization fee, many clients will find it easy and beneficial to use this account. The ease of online access to the account will also mean that the customers will be able to access the services without being restricted by geographical location or time. The ease in online access will also imply that the customers would not have to worry when it comes to account opening and online transactions (Ryals 2008, p. 101). The frequent add-ons also imply that customers will have an easier time in making the banking services match their lifestyles. This implies that the bank will be continuously responding to the changes in demands of the market. The monetary cost involved in this case includes the money that would be used in development of systems and customization of the debit cards (Alessandrini, Fratianni & Zazzaro 2009, p. 97). The bank will have to invest extensively to make sure that these services are available to their customers. It will basically take the both the bank and their clients less time for transactions under this account. However, the add-ons and the customization of debit cards will definitely take some time (Cassis 2009, p. 109). This implies that this is a continuous process especially now that it will involve market studies. In this case the energy that will be needed is basically that which will be required in maintainace and management of the system and customer service related activities. The energy needed in this case will come in the form of electricity and human power. The physiological cost is that the bank will have to put up with attending to clients of diverse nature (Sarlak & Hastiani 2011, p. 117). The bank will have to make sure that their personnel are prepared to psychologically take care of the needs of their